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My Story.

My Story.

My name is Seth Sundberg and I'm the CEO and Founder of Prison Bars. 

From playing professional basketball in Europe and in the NBA with the LA Lakers, then working as a branch manager for a mortgage company and founder of an investment firm, my journey to Prison Bars has been an interesting one.

In 2009 I was engaged, had a beautiful daughter, and was living in California. Then I made some terrible personal decisions. In the blink of an eye, I found myself incarcerated for tax fraud and my world was turned completely upside down.